Sofyan Syahnur, Herlina
This study aimed to find out factors influencing the number of local and foreign tourists' visits and measure the value of willingness to pay for tourist attraction in Sabang using Travel Cost Method. Primary and secondary data were used in this study. The primary data was collected from 40 local tourists using the non-probability sampling technique and analyzed using multiple linear regression. The secondary data was obtained from Statistics Indonesia, Sabang Tourism Office, as well as literature review. The result of the study showed that (1) in the case of local tourist, the independent variables, i.e. travel cost, alternative cost, income, time cost have a significant influence toward the number of local tourist visits, with R= 0,616. (2) the average amount that the local tourists were willing to pay was above their travel cost. The local tourists were willing to pay IDR 1.883 million. The writers would like to suggest in improving the tourism in Sabang, the government should consider the concept of sustainable development with close relation to environment. Non-market economic valuation is one of the ways to do that.
Economy Faculty, Syiah Kuala University, Banda Aceh, Indonesia; Syiah Kuala University, Indonesia
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