Mohd Isa Rohayati, Agussabti M.SI, Mohamad Shaharudin Samsurijan
Philanthropy is a potential funding source for universities that can help them to achieve financial sustainability. This study aims to understand and evaluate individual donors’ support to public universities across different philanthropy backgrounds and cultures. This research employed a mixed approach, which merged qualitative and quantitative methods. The study used a case study method of analysis, combining data from a structured survey and face-to-face interviews. A total of 460 samples were included in the study. Thirteen percent of the respondents participated in the face-to-face interview, and 87 percent of the respondents engaged in the survey. Two public universities from two countries—Malaysia and Australia—were chosen to study the subject in depth. Common predictors found included donors’ reasons for giving to support education and the donor’s level of trust and confidence in the university’s fundraising management. Our evidence suggests that incorporating these factors into the philanthropic framework for public universities is crucial for philanthropic fundraising success across nations. A prominent difference emerged in Malaysia’s case, where managing contributions based on the Halal concept of Islam is an essential factor influencing donors’ decisions. In Australia, donor decision-making appears to be shaped more by reasons for funding. © 2022
National Higher Education Research Institute, Universiti Sains Malaysia, Penang, 11900, Malaysia; Office of the Rector II, Universitas Syiah Kuala, Aceh, 23111, Indonesia; School of Social Sciences, Universiti Sains Malaysia, Penang, 11900, Malaysia
Research at a Glance
Register to unlock
Topics & SDG Alignment
Register to unlock
Collaboration
Register to unlock
Author Profile (Selected)
Register to unlock
References Overview
Register to unlock
Journal & Source
Register to unlock
Metadata & Integrity
Register to unlock