M. Yuzan Wardhana, Lukman Hakim, Nailil Afkar, Ira Mayam Sari, T. Saiful Bahri, Zulkarnain
This study aims to determine internal factors (strengths and weaknesses) and external (opportunities and threats) in increasing the production of brown sugar from palm oil and to formulate alternative strategic priorities in increasing palm sugar production in the palm oil palm sugar home industry. The study was conducted in Gerenggam village, Kejuruan Muda District, Aceh Tamiang Regency, in May 2019. The analysis was carried out using IFE/EFE analysis, SWOT analysis, and QSPM analysis. The results of the study indicate that there are internal factors consisting of five strengths and five weaknesses, external factors consisting of five opportunities, and five threats that affect the increase in production in the palm sugar home industry. The strategy obtained to increase the palm sap production is an aggressive strategy (SO) that is using power to get the opportunities available, the results of the QSPM analysis are the priority strategies that must be implemented to establish and enhance cooperation with the government in the use of room processing machines for efficient use of labor with the highest total TAS of 6.160. © Published under licence by IOP Publishing Ltd.
Department of Agribusiness, Syiah Kuala University, Banda Aceh, Indonesia
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