An overview of e-commerce adoption in Indonesian SMEs

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Amiruddin Hasan, Amrusi, Musfiana, Martahadi Mardhani

2021 Journal of Physics: Conference Series Conference paper Cited by 17 SDG 9 Quartile

Abstract

This paper aims to provide an overview of e-commerce adoption in Indonesian Small and Medium Enterprises (SMEs). The data were analyzed descriptively using official data from the publication of E-Commerce Statistics. We found a low level of e-commerce adoption, where most businesses use conventional patterns to sell goods and services. The paper concludes that it is necessary to understand better the barriers to small businesses in implementing e-commerce. To promoting accelerated e-commerce adoption, the national and local governments must support through various policy responses. © Published under licence by IOP Publishing Ltd.

Affiliations

Department of Economics Education, Universitas Syiah Kuala, Banda Aceh, Indonesia; Department of Development Economics, Universitas Samudra, Langsa, Indonesia

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