Nasir Azis, Muslim Amin, Syafruddin Chan, Cut Aprilia
Purpose: The purpose of this study is to investigate how smart tourism technologies and memorable tourism experiences affect tourist satisfaction and tourist destination loyalty. Design/methodology/approach: A total of 600 questionnaires were distributed, 360 were returned (60% response rate) and a covariance-based structural equation modeling technique was used to test the hypotheses. Findings: The results of this study explain that smart tourism technologies and memorable tourism experiences play essential roles in enhancing tourist satisfaction and tourist destination loyalty. Practical implications: This study specifies that tourists have pleasant memories and are satisfied at a tourist destination; as a result, they are more likely to revisit and recommend a tourist destination to their friends, family and other tourists. If a tourist has a negative experience with smart city info-structure facilities, a tourist might reach an overall conclusion to not revisit or recommend the location to other tourists. Originality/value: This study provides empirical evidence to support the importance of smart tourism technologies and memorable tourism experiences in enhancing tourist satisfaction and tourist destination loyalty. © 2020, Emerald Publishing Limited.
Department of Management, Faculty of Economics and Business, Universitas Syiah Kuala, Banda Aceh, Indonesia; School of Management and Marketing, Faculty of Business and Law, Taylor’s University, Subang Jaya, Malaysia
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